Drake Trailers

Preparations for ITTES 2012 in full swing

The 2012 International Truck Trailer and Equipment Show (ITTES) is still months away, but we as a major trailer manufacturer will appear at the event have already been confirmed and the vast majority of exhibition space has also been snapped up.

More than 30 manufacturers are already due to attend, with many deciding to book bigger exhibition spaces to better show off their products. Naturally, we are there.

About the show

ITTES has been held biannually since 2008, bringing together thousands of spectators and hundreds of exhibitors from all over the world.

The event is to be held at the Melbourne Showgrounds site over the course of three days, from 15th to 17th March 2012.

Clint Hendry, show director, is blown away by the level of demand organisers have experienced this year.

“Demand for exhibition space for the 2012 ITTES has been overwhelming, and more than 80% of this space has already been allocated. We have also held exhibition pricing from last year’s event, making it the most cost effective event to participate in, in Australia."

“In past years, the event has always been well attended by the majority of key industry players. Next year, we expect this to reach a whole new level.”

The campaign for next year’s event is directed at every sector of the Australian road transport industry, alongside training and education groups.

ITTES 2012 will also be promoted to a wider TV audience on WIN and Network Ten, as well as via radio stations SEN1116 and Triple M. A show brochure, numbering over 200 pages, is set to be produced and distributed to the homes of over 30,000 people, featuring plenty of information and photographs of the first two ITTES instalments.

Will Drake Trailers be there?

As ever, Drake Trailers will be among the 50-odd trailer manufacturers showcasing products to industry specialists and interested spectators alike.

With over half a billion dollars worth of equipment set to be on display at the Showgrounds this March, we know we’ll have to do something extra special to stand out. Fortunately, our trailers have been extra special for over half a century now! For more information about our appearance at ITTES 2012, or for a sneak peek at what we’ll be displaying in March, give us a call today.

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